April 01, 2020

Finding the right size online can be a frustrating experience that often ends with returns and exchanges or the garment not feeling comfortable on. Here at Avila we realise that this can be an overwhelming task, especially when there is no industry standard sizing guide that brands all follow.

After speaking with our customers and listening to their frustrations about finding their size, we have decided to make this process as easy as possible.

Below are some steps we have taken to help you find the perfect fit.


Size charts and how to measure yourself

Our size chart is accessible on each product page by clicking on the size guide button.

Avila's guide to find your perfect fit.

Here you will also find an explanation of how to measure yourself to get more accurate measurements (once you have done this once, save your measurements on your phone and so you can easily access them for future!).

How to measure yourself to find your size online with Avila

The diagram above shows the locations to measure around your body.

Chest: Measure the circumference of your chest, place one end of the tape measure at the fullest part of your bust, wrap it around your body (under the armpits, around your shoulder blades and back to the front) keeping the tape measure as level as possible.

Waist: To measure the circumference of your waist, wrap the tape measure around your natural waistline. This is located above your belly button and below your rib cage. (If you bend to the side, the crease that forms is where your natural waistline is). Take a breath out and relax your muscles to make sure you get an accurate reading.

Hips: To measure your hips start at one hip and wrap the tape measure around your rear, around the other hip and back to where you started. Make sure the tape measure goes over the largest part of your buttocks. This one can be tricky as you need to make sure the tape measure is level the whole way around (try doing this in front of a mirror).

Inseam: The inseam measurement is the distance from the upper most inner part of your thigh to the bottom of your ankle. We have two suggestions to take this measurement:

  1. If you have someone to help – While you’re wearing a pair of pants, have someone stretch the tape from your crotch to the bottom of your ankle.
  2. If you don’t have anyone to help use a pair of pants that fit you perfectly (waist and length) then measure the inseam of the pants from crotch to hem.

Thigh: Measure the fullest part of your thigh.

Upper arm: Measure the widest part of your upper arm from front to back.

Sleeve length: This one can be tricky to do yourself so we suggest getting some help from someone. Put your hand at your waist so your elbow is bent at a 90-degree angle. Start the tape measure at the middle of the back of your neck and measure to your shoulder, down your arm to the elbow, and then down to your wrist.


Fit information

On each product page there is some information under the sizing section about the fit of each garment. This tells you about how the garment is designed to fit on the body, eg. Loose fitting.

Fit style guide to help you see how the garment fits on the body

Measurements of models

In the same section as the fit information you will also see the measurements of our models. Majority of our product photo’s have more than one model wearing the garment to give you an idea of what it looks like on different sizes.

Actual garment measurements

We have recently added an image for each product that shows the true measurements of each garment. This can give you an idea about what the fit would be like on you. We suggest using a tape measure to see the individual garment measurements against your own body. This can show how fitted or loose a garment is and the length it would be on you.

Flat measurements of each garment

Live chat

We also have a chat box on each page of our website where you can ask any fit questions and we will get back to you as soon as possible. If we aren’t available to answer you on the spot, just enter your email in the pop up chat box and we will email the answer back to you. 

 Chat box to talk to us at Avila



Chat box to talk to us at Avila 



We listen! This has been developed based on listening to our customers. If you have any further requests or thoughts, please feel free to send us a note. We continue to help YOU as much as we can, leaving you more time to enjoy wearing your new garments!


x The Avila team



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Size Guide

 Avila size chart - Australian womens sizing guide